This week I’ve discovered this amazing voice while clicking through Youtube and to say the very least I’m obsessed with her. The 21 year old British songstress, has been around in the public eye since 2014 during her days on the U.K. edition of X Factor when she was apart the girl group Arize. After only making it through the second round of auditions the group disbanded and Ella Mai continued on her own and went on to write and record her solo EP Troubled. It wouldn’t be until the following year while uploading 15 second covers to Instagram DJ Mustard would discover her talent.
After discovering her Mustard went on to develop the chemistry they built while in the studio. So the interesting part about my discovery, was that while I had never heard about Ella Mai before when looking over Youtube numbers she had over a million views on some of her videos and close to a million on others. How did so many people know about her and how was I missing out this entire! It wasn’t until scrolling through the comment section I realized that she had been touched by the luck of Miss Kylie Jenner herself via Social Media. It’s crazy to see the impact social media can have over someone’s career but I’m excited to see how far Ella Mai goes. I’ll definitely be listening. Make sure you check out her debut EP Time above and click over to her interview with FADER to learn more about here!